5 Brothers, a name synonymous with Key West and authenticity. Brewed and pressed to perfection, they promise an experience so authentic you will think you landed in Cuba. Alchemic partnered with 5 Brothers to expand their decades-old brand into a new website that is as mobile as the tourists’ footsteps and as speedy as the locals’ bicycles.
‍
5 Brothers didn’t need reviews or trust. It had built that over the years. A town known as much for its Cuban heritage as its stories of Hemingway. What started as a local grocery has developed into a staple for locals and snowbirds. A few blocks off Duval Street, a mobile-first site just made sense for a brand built on movement and experience. Fast, functional, and modern with a nod to its heritage.
‍
Such a heart-warming story allowed Alchemic to develop a mobile-first website complete with copywriting and illustrations. Pulling from the owner’s stories of their grandpa, uncles, and parents to tell a story and build a site that is as functional as it is authentic. Each page was methodically tested for speed and functionality at each breakpoint, placing function and form on the same baseline.
‍
Worth The Walk